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Abanca campaign — 'Come to Abanca with your partner and get up to €600'

Abanca — illustration and acquisition campaigns

Xacobeo 21:22 illustrated series · Brand Days campaign for social media · display banners · art direction

Client — Abanca · Banking

My role — Social media and banner design, illustration and art direction

The Brand Days campaign brings payroll and travel offers to social media and display banners with direct language: a short message, real photography and a clear call to action. Each piece adapts to square, story and desktop banner formats without losing legibility.

The display banners keep the same visual language —warm photography and bold typography— so the brand reads the same in a feed as on the homepage of a digital newspaper.

Each campaign started from an idea from the creative team. I'd first design the main banner, which set the tone and message; once approved, I'd select the images that reinforced it best and develop the rest of the adaptations. Both the Brand Days pieces and the illustrations were approved and published on the bank's social channels.

Brand Days — 'One day you feel more part of the world. And another day, more part of your home.' Brand Days — 'We care about focusing on you, while always keeping everyone else in mind.' Brand Days — 'Sometimes you want to talk, and sometimes you don't.'

Social Media — Brand Days campaign

Social media pieces for the Brand Days campaign — art direction and design for each format (feed, story, banner).

Illustration — Xacobeo 21:22 series, San Xoán 2022

Illustration series for the Xacobeo 21:22 campaign — Galician festivities

Xacobeo 21:22 illustrated series for San Xoán 2022 · illustration and design for each piece.