BBVA Italy campaign — phone by the pool, '3 idee per passare il 1° maggio perfetto'

BBVA — from explaining features to selling a brand idea

App Store screens (Spain) · launch campaigns (Italy and Germany) · paid social content · motion showreel

Client — BBVA · Spain, Italy and Germany

My role — Design and motion for digital campaigns across three markets

I worked with BBVA across three distinct moments: reaching 500,000 customers in Italy, working with the digital sales team in Spain, and the brand's launch in Germany.

Many pieces started from briefs that were just a few lines long. From there, I'd define the composition, design the lead piece, animate it in Adobe Animate and adapt it to each campaign's different formats.

Two rounds of App Store screens, two different strategies. The first presents the app's features one by one —biometrics, cashback or dynamic CVV— with real mockup photography. The second, after the rebrand, builds a brand narrative: 100% Extraordinary, 100% Secure, 100% Savings, 100% Freedom and 100% BBVA.

That same visual approach carried over to the launch campaigns in Italy and Germany and to paid social content: one identity, adapted to different markets and formats.

Illustration — account up and running, BBVA

Onboarding illustration — account up and running.

Launch campaign — Italy and Germany

'La tua banca, tutta in un'app' campaign — BBVA Italy

'BBVA Deutschland ist da' campaign — BBVA Germany

Launch campaign adapted to each market — "La tua banca, tutta in un'app" (Italy) and "BBVA Deutschland ist da" (Germany).

Social Media — paid content (Italy)

Paid social media content series, BBVA Italy

Paid social media content, BBVA Italy — art direction and design for each piece (cookies, cybersecurity, payroll advance).

Showreel of social media pieces — BBVA Italy and Germany.