Skechers needed two things at once: recurring pieces produced at scale and with consistency, and creative pieces able to stand out on social media. For the first, I designed a technical template system that presents each technology the same way, so the audience can recognize and compare it at a glance.
For the second, motion graphics and, later, AI. For much of the project, pieces were built using the available product photography, and that worked well. AI opened up a different way of working: designing my own photo shoots, with the shoes in new poses and settings. Both stages live side by side on this page.
